Creating a Brand that means something to you: The Launch of King Duece

In honor of a deceased son, our Client wanted to create a brand that captured his essence, and spoke of his legacy.

Kickoff Call

We decided to have a kick-off call to launch the brand from the bottom to the top. Our Client is interested in the full launch package: website, logo, labels, and mockups; but needed to take this piece by piece. We identified what products she would like to sell, what her brand name would be, and what her brand's aesthetic would be.

Brand Aesthetic

We decided to name the brand after her deceased son, first starting as Duece Konture and then changing to King Duece. We wanted to capture the sons musical legacy in the logo, so we created this:

This logo captures the royalty of her son, Duece while paying homage to his musical legacy.

Labeling her Beard Kit

To capture the essence of our Client's family brand, we cultivated a luxury masculine logo featuring a black textured background and orange/amber accents that will really work well with the Beard Kit bottles (which are a dark amber/brown). Highlighting her son's superstar legacy, we incorporated elements that not only show his legendary place on the stage, but also his heavenly place in the stars. Each bottle features a brief brand history and has an outlined photo of King Duece's family members.

Zhateya Jones

Brand Director

www.hbcbranddesign.com